Link baiting has become a popular term recently with bloggers. Put simply, it is like link building but instead of looking for links you allow the links to come to you through unique and engaging web content.
There are four key areas where you can encourage ‘hooks’ for link baiting:
News hook – reporting on industry news is a great way to build links, proving the copy is unique and of good quality, so not a rehashing of someone else’s post. The best news hooks are those that feature a story that nobody else has caught yet, or it could be a summary of various viewpoints.
Contrary hooks are created when you contradict what someone else says. It should be someone prominent in the industry and also be controversial. Do not use this type of hook unless you are fully prepared to deal with the consequences; it will inevitably evoke a reaction which could be used negatively against you or your business.
Link baiting is an effective way of building links quickly and easily, so it’s worth giving it a go or employing someone like me to do the work for you. Link baiting is guaranteed to build your reputation and brand online as more and more people learn about you through these links.