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Pay-per-click advertising

February 25th, 2011 | Posted by Leanama in Leana's blog

Through my experience as a copywriter, I’ve learnt a lot about pay-per-click advertising, (or PPC as it is often referred to), and why it is a great way to enhance your business.

If you’re worried about the time it will take to set up, rest assured that it is a simple process, which could see you reap the benefit of drawing more customers to your site.

To enable PPC to work effectively, the first thing you must do is research keyword terms that you believe will bring relevant users to your site, and at what volume. Once you have worked this out, you can then start to create pay-per-click campaigns.

Your first task will be to create a keyword list and then order your campaigns. In the same way that you would structure a good website, take your products and look at the categories you can split them into. For example, if you sold cakes you could set up a campaign for each type of cake, then within each campaign you could provide information on each style and size of cake to give your account a more efficient structure.

Setting up campaigns which are relevant to your business will also impact positively on your Google ‘quality score’, helping you to gain higher sponsored link positions within Google results pages.

To measure your visit levels accurately, use a web analytics tool such as Google Analytics. It’s free to register, and will provide you with detailed analysis into the effectiveness of each and every keyword term you have used.

And that’s it; you now have the key information at your fingertips to create your first PPC campaign. Good luck.

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