You have created your website, you’re happy with the design, the layout and the copy, so now you can sit back and wait for it to be admired from afar… wrong. This is the fundamental mistake that many people make, believing that once you have a clear, concise forum to which you can direct potential customers, you can sit back and let your website do the hard work for you.
With the web being as competitive as it is today, you need to be looking at constantly doing more to make sure your websites revolves around the right circles of the Google sphere.
Putting clear, relevant copy on your website that is easy to navigate is just what search engines are looking for and it will make it easier for visitors to browse through your site with ease.
Make sure you’re clued up on your header tags and are using them effectively – packing as much relevant information into a tag will help increase your pages’ ranking with Google and other search engines.
Consider the design and layout of your website. Make sure it contains your key brand colours and that your copy is laid out clearly and concisely, with the relevant contact information taking prime position on as many landing pages as possible.
Introducing a prominent revolving banner on your home page to allow multiple key messages to be advertised is a good way to capture visitors’ attention. You can even implement data capture opportunities by the use of short polls or competitions.
Establishing inbound links to your site is another way to increase your online presence. You can do this in a number of ways. Regularly posting fresh articles with links back to your website on popular blogger sites will help. You can also set up a Twitter or Facebook account and tweet or ‘like’ articles from your website. If people like what they read, they will hopefully retweet your copy or recommend you to friends and colleagues.
It’s worth noting that not all websites carry the same prestige, so be picky with the ones you choose to write on as this will count towards Google’s decision on where to rank you.
Constantly updating your website with fresh, relevant web content is a must. Search engines need to recognise that your site is busy, and if your content is relevant and informative, you’ll soon acquire links from followers.
And if you don’t have the necessary skills in house, why not contact me for more advice on how Kell Copywriting can help.