Becoming a regular user of Twitter is not as easy as it might seem. Simply tweeting daily is not enough to get your brand or campaign off the ground. Knowing how to use Twitter effectively is something that a lot of us still struggle with – including me!
Twitter is a relatively new form of social networking and if used correctly it can prove very valuable for your business. Companies such as ‘Compare the Market’ have enjoyed huge success with their Facebook and Twitter pages, where they have enlisted the help of Aleksandr Orlov to engage with their users and followers in a more personal way.
Below is a list of tips which you can carry out on a daily basis to make sure that you’re doing everything possible to grow your campaign and make is successful:
• Check your links – use analytics tools to find out who has been mentioning you in their links and then use this opportunity to follow those people – they may well follow you back.
• Posting tweets regularly is more important than the quality of the post, so make sure you tweet at least once every day to reassure your followers that you are present and willing to engage with them.
• Run searches on useful terms which relate to your business, for example, I could run searches on the key term ‘copywriter’ or ‘SEO copy’ to find out who is discussing this subject. You can set up these searches using ‘Tweetdeck’ which is a free tool designed to help develop your Twitter presence.
• Experiment with the timing of your tweets – you might find that tweeting about something at a certain time of the day proves more successful.
• Don’t tweet several times in a row on any given day as this will look spammy.
• Behave like a person not a robot, so don’t sent automatic Direct Messages to new followers or use RSS feeds to generate your tweets as this is not helpful to your campaign and will discourage users from interacting with you.
• Use sites such as Bit.ly or Hootsuite to track the number of users clicking on your links, so you can see which topics work better and plan to repeat them at a later date.
• Don’t feel that you must use all 140 characters of your tweet, it is actually better to leave at least 17 characters to allow followers to retweet without editing.
• Don’t retweet your own tweets, it looks desperate. You can repeat previous tweets but try to find a different angle each time.
• Don’t worry too much about how many followers you have, and never buy followers as they are guaranteed to be bots. It is important to focus on quality not quantity, so having fifty relevant followers who are genuinely interested in your tweets and are likely to act on them is better than 1000 bots.
• Define when it’s better to @reply and when it’s better to Direct Message (DM). Generally it’s okay to @reply to a question or comment, especially if it’s an idea where others might also be able to contribute or add their perspective. It’s better to DM someone if you’re making one to one plans or having a focused or personal conversation.
• If you spot any complaints about your service, it’s worth inviting the user to follow you so you can then DM them, but always make the first reply a pubic one so other users can see that you’re active and willing to resolve issues.
• Always use hash tags where relevant to increase your exposure, but don’t spam.
• Mention other users were possible as this is often a good way to get them to retweet your tweet.
• Make sure that above all you are an active part of the Twitter community which means that you should not just be promoting your own content but retweeting others, and taking part in #topics such as #followfriday. Be helpful, be useful and be interesting.