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To comment or not to comment, that is the question…

January 16th, 2012 | Posted by Leanama in Leana's blog

When considering blogging, it’s well worth debating the value of commenting on other people’s blogs. If you’re considering commenting on a blog post, take some time out to read the tips below on how to post properly.

One of the main errors that bloggers continue to make is to leave fast comments on the posts of larger blogs which fit their niche market, in order to try to get a few clicks from passing traffic. If this is you, then stop. The chances are you could get far more clicks from writing just one piece of good quality copy, as opposed to spending months using that type of comment strategy.

And if you’re a relatively new blogger, don’t take the misguided approach of trying to be the first or second comment on every post of a larger blog. It’s true that those positions in the comment stream can result in more click-throughs, but in the rush to seek first place, the comments left can often be incoherent. In fact, it is often the case that the commenter has not read the post properly and has missed its entire point in his or her rush for the top position.

Taking account of some of the negative ways of blogging, it’s now time to start focusing on how blogging can affect your business in a positive way. In fact, you can actually attract the traffic you want quite easily as long as you adopt the right commenting strategy.

The first rule of thumb when blogging is to make sure that the copy which you are creating is of high quality, without this, most of the traffic to your own blog will be a total waste of time. The other major secret to obtaining the right blog comments is to establish the right relationships.

Most of the people who comment on other people’s blogs are bloggers themselves, so if you focus on writing meaningful and useful comments, you should be well on the way to creating meaningful relationships with people, and those people are the ones who can send you significant traffic, if they like what they read.

So, your key focus should be on getting links, re-tweets and social media votes which is the way that good copywriting spreads. The way to achieve this is to avoid sucking up to the blog owner, but instead take time to build up a rapport with them and thus create a network of bloggers who will be able to provide the pay-off to all the time and effort you have put into producing your content.

Good luck!

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