My Portfolio

Ellen initially got in touch for help with updating and optimising the copy on the Horto website. The content needed a refresh, with keywords incorporating and metadata improving. I now currently write a monthly blog for the site and manage Horto’s Instagram account.

“I approached Leana for help with our website content. We were keen to improve the overall look and feel of the site, and optimise the copy better with keywords and accurate meta descriptions. Since Leana came on board, we have been delighted with the work she has produced. The content now focuses better on our company USPs and services, and the blog page has some great articles for prospective clients to browse. We look forward to a continued working relationship!“

Ellen Robinson, Company Director of Horto Everyday Spaces

Adam contacted me to content edit the copy for his new website and business, Dopamind. He was looking for a copywriter who could not only edit the content, but could also fully optimise it for search engines.

“Leana is thorough, creative and personable in her approach. Providing intuitive ideas to accelerate our performance agenda with SEO on our new site. Also going above and beyond in the process to make sure we met deadlines.

“I can’t recommend her enough. Thanks Leana, we look forward to working with you again in the future.”

Adam Ebzao, Founding Director of Dopamind

Kathryn approached me to create the content for her speech and language therapy website. Kathryn had recently set up on her own as a therapist and wanted to create a fun and engaging platform to showcase her new business.

"I have loved the attention to detail with the content and I am so happy with what has been produced. Leana and Katie keep communications going throughout the process which is so reassuring. Thank you!"

Kathryn Thompson, Owner of PlayTalk

With the design already in place, it was up to me to create the right content to fit. Working closely with Barrie and Wish Agency, I found the right content solution to suit the brief.

“Leana worked efficiently alongside the Wish design team to help edit and produce the right content to showcase our business offerings, and all within a speedy time frame. I would highly recommend her services.”

Barrie Penrose, Director of Resilient People

Sarah and Lottie were keen to launch their new family catering business. They wanted the content to be warm, friendly, and family-focused. We worked closely together to create a heart-warming feel to the copy.

"We clicked with Leana immediately, she completely ‘got’ what we were trying to achieve and bought into us. Leana bounced with ideas, creativity, and enthusiasm, and she was always responsive, productive, and met our deadlines. Thank you, Leana, for helping us create Lottie’s Kitchen!"

Sarah & Lottie Mason, Owners of Lottie's Kitchen

Gavin approached me to help create the right content for his new business helping F&B start-up brands grow. Gavin knew the type of content he wanted from the outset, and we worked together to achieve his clear vision and goals.

"There is a real art to taking the client's rough sentences and paragraphs and constructing these into something engaging, punchy and memorable for a visitor to your website. Leana managed to do all the above without losing patience with me, keeping me on track and helping to deliver a truly amazing website. If you are looking for a great copywriter, look no further"

Although a highly proficient marketeer, Vicky was struggling to write the content for her own website and needed some professional help editing and enhancing the copy she’d already written and getting it ‘website’ ready.

"While we are both marketers and reasonable copywriters, writing our own content and website was more difficult than we expected! Leana was a fresh, neutral pair of eyes. She helped us simplify our messages and cut down the most core and powerful elements. Thank you!"

Ellie contacted me to help produce the website copy for the company's new website - the directors were struggling to create the right tone and voice for the website and needed some professional help.

"Leana works with positivity, enthusiasm and flair and helped us when we needed to re-engage with the development of our new website. Leana is extremely approachable, efficient, and reliable and took the time to understand our work, our business and our needs very quickly. We look forward to our continuing working relationship."

Eddie and Marcella wanted to showcase their transport logistics business. I created content that was simple and easy to understand to maxmise the user journey and ultimately create bookings.

"We were delighted with the expert copywriting service we received - from the start of the project to the finish, Leana maintained consistent professionalism. She produced the right content to really showcase our company and services. We will definitely be recommending Leana in the future - thank you!"

Jed contacted me to help with his new business targeting overseas female athletes to study and play football in the UK. He needed content that was punchy, but would also be reassuring to those considering a degree abroad.

"I was encouraged to use Leana Kell, to ensure our website text was fully fit for purpose. It was money well spent and was well worth my 5-star nomination on Google! Blossom Online and Leana Kell are a formidable team, and Leana provided the finishing touch to a crucial part of our marketing effort."

Lee wanted a simple, easy to navigate website with content to match. We worked together to maximise his services and reputation effectively across a very visual website platform.

"I can't thank Leana enough for her hard work on the copy for my website. She took the time to get to know me and the business in more detail and this really showed. Leana provided regular updates and realistic timescales, which all helped keep the website project on track for going live. I would highly recommend!"

Alistair had a clear vision for his new website and we worked hard to fulfil it. The content reflected the tone and mood he wanted to create, and he was delighted with the finished result.

"I would like to thank Leana Kell for her support during the creation of the new Wharf Media website. Leana knew the questions to ask, to deliver the feel and mood of the website. Her inquisitive mind and love for the English language was very apparent. Not until she personally checked and signed off the content, did the site go live. "

Rob had written some content for his new website, but he needed someone to bring it to life and optimise it correctly for the search engines.

"Leana did a superb job. No detail was overlooked, and she worked efficiently to edit the content within a speedy timescale. We would have no hesitation recommending Leana’s copywriting services in the future."

As a professional author, Camilla knew what she wanted to say, but she asked me to content edit and review the copy from a professional and SEO point standpoint. I was delighted to help and hope we can collaborate again in the future.

"As a professional writer I knew what I wanted to say – but it was reassuring to have Leana Kell double check and review my content from a professional and SEO point of view. Leana was efficient and professional, and I would highly recommend her. I hope we can collaborate again in the future."

Sarah-Jane wanted a new website to showcase her team’s talents in the business development, sales, lead generation and marketing sectors.

"I was looking for a new website which would really showcase my team’s wide range of talents and skills. Leana and the team worked closely with me to make sure the content, branding and website design were spot on – they really are the A-team! I would highly recommend Leana’s copywriting expertise to future clients – I was thrilled with the result"

Paula had already written the content for her website but she needed me to content edit, fully optimise and streamline the existing copy to make it 'website ready'.

"Leana, you are a wizard with words, and I am so grateful you came on board. Thank you for your skill and hard work in bringing the content together so seamlessly."